NORWELL, MASSACHUSETTS · ESTABLISHED 2008
HAIR STUDIO & BOUTIQUE
Hair color & design, custom hair restoration and wigs, skincare treatments, and a full boutique — all under one roof on the South Shore.
Our Story
What began in 2008 as home makeup parties, run by co-owners John and Anthony, has grown into REBEL, LLC — an e-commerce beauty brand, a full-service salon, a hair restoration studio, and the Rebel Boutique, all rooted right here in Norwell, Massachusetts.
The founders built a dedicated space where clients could test products in person and get real, personalized beauty consultations — not just a haircut, but an experience. What started as a home-based service has grown through nothing but client support and word of mouth.
“Rebel Hair Studio is dedicated to providing a memorable experience to each of our clients through exceptional customer service and skillful excellence.”
“
I started in the hair industry over 30+ years on Newbury Street in Boston. You want your clients to walk out of your business knowing that they had a great experience.
— John Ovens, Senior Stylist & Co-Owner
Hair Restoration & Wigs
Rebel specializes in custom, non-surgical hair replacement systems for men and women — 100% human hair, with no hidden costs or fees. Every order is personalized by size, style, color, density, length and curl pattern, then styled by John, who brings over 30 years of experience to the fitting.
Custom order confirmation forms must be reviewed carefully — correction requests are accepted within 10 days of signing. After that window, orders are final. No refunds or returns on stock or custom-made systems.








With Anthony
A scientifically-crafted hand piece ionizes gases in the air to create a small electrical arc, heating and stimulating fibroblast cells in the skin’s deeper layers. Results tighten skin, reduce fine lines, wrinkles and age spots, and continue improving over 6–8 weeks. Healing takes about 5 days.
Call Anthony for a complimentary consultA simple, relaxing, non-invasive process that takes just 60 minutes — no mess, no at-home trays. 100% safe, long lasting for years, and one of the most recognized whitening systems available.
Call Anthony to bookA gentle exfoliation treatment that removes dead skin cells and fine facial hair, leaving skin smoother and brighter. Offered as a standalone service or paired with a dermaplaning facial.
Call to scheduleRebel Boutique
Step into Rebel Boutique, right inside our Norwell studio, for women’s clothing, jewelry, accessories, mineral makeup, and a full line of professional skincare, body care and cosmetic products for men and women. Our online shop is coming soon — for now, stop in or call to check availability.
Call for Availability















Meet the Team
Senior Stylist & Colorist · Co-Owner
In the beauty industry since 1986, with 13 years on Newbury Street in Boston. Also Rebel’s hair restoration specialist. “My goal is to always make sure that you look and feel great inside and out.”
Permanent Makeup Artist & Tattoo Removal Specialist · Co-Owner
Certified in permanent makeup for eyebrows, eyeliner and lips, and certified in EliminInk tattoo removal. Also leads Rebel’s FibroBlast Plasma and skincare treatments.
Stylist & Colorist
Since 2002; Vidal Sassoon & Paul Mitchell trained; Japanese hair straightening certified.
Stylist & Colorist
Vidal Sassoon Academy, LA; precision & razor cutting, curly hair.
Stylist
29 years; color, foiling, men’s barbering & beard shaping.
Hair Stylist
14 years; Keratin Complex certified; balayage & bridal.
Stylist & Colorist
10+ years; corrective color, wedding & prom styling, film & print.
Stylist & Colorist
UMass Boston ’08; keratin smoothing, extensions, bridal styling.
Stylist & Colorist
18+ years; former owner, Bella Mia Salon; color, nails, airbrush tanning.
Stylist & Colorist
13 years on the South Shore; Paul Mitchell balayage certified.
Stylist & Colorist
12 years; foils, balayage & fashion colors.
Stylist & Colorist
Since 1981; signature cutting & dimensional color.
Stylist & Colorist
Since 1987; color, highlighting, waxing & balayage.
Stylist & Colorist
30 years; sculpted cutting; gentler options for chemical sensitivities.
Stylist & Colorist
Almost 15 years; part owner, South Shore Vibes; bridal styling.
Stylist & Colorist
34 years; color & foil techniques for all ages.
Stylist & Colorist
12 years; blonding specialist.
Stylist & Colorist
30+ years; Mansfield Beauty Schools, Quincy.
Senior Stylist & Colorist
Second-generation hairdresser; dimensional color.
Senior Stylist & Colorist
35+ years on the South Shore; cuts, color & highlights.
Stylist & Colorist
18+ years; voluminous hair, curly hair & scalp care.
Rebel is home to talented independent stylists. Call to ask about studio opportunities.
(339) 469-1780As Featured In
“You always have to have faith, luck and the Lord to be successful!” — John Ovens, in Boston Voyager Magazine
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